Case study
Balanced Lens – News & Media Platform App
Overview
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Project Title
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Problem Statement
Users often feel emotionally drained and biased when reading news online.
Role & Scope
UX Researcher & Information Architect
project goal
Redesign how content is categorized and delivered to reduce overload and anxiety.
Research & Insights
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Identified “headline anxiety” as a frequent user complaint
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Users desired personalized filters, more control, and clearer categorization
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Mapped trust indicators and media consumption triggers
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Design Process
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Created site map and content hierarchy for a hypothetical media platform
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Used card sorting to refine categories and structure for intuitive navigation
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Incorporated bias indicators, article transparency tools, and user tagging filters
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What I Learned
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Designed a clear and user-centered IA for a news app
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Learned how information structure impacts emotional well-being
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Reinforced how mental health and digital consumption are intertwined
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Gallery
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Project Title
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Problem Statement
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Role & Scope
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project goal
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Connect
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