Case study
PennyJuice UX/UI Audit
Overview
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Project Title
Problem Statement
PennyJuice’s outdated site caused confusion and lacked accessibility standards.
Role & Scope
UX Auditor & Visual Designer
project goal
Audit and redesign the homepage for improved usability and visual trust.
Research & Insights
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Performed heuristic evaluation using Nielsen’s principles
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Benchmarked competitors with higher conversion and better mobile flow
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Issues included: non-responsive design, poor color contrast, unclear calls-to-action
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Design Process
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Designed low-fidelity mockups addressing hierarchy, clarity, and color accessibility
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Conducted usability walkthroughs and visual feedback cycles
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Proposed new user pathways and simplified copy
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What I Learned
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Produced a redesigned homepage grounded in accessibility and clarity
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Reinforced how design language directly impacts trust, especially in B2B markets
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Delivered a clear visual direction that modernized the brand
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Gallery
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Project Title
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Problem Statement
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Role & Scope
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project goal
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Connect
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